Podcasts are rapidly becoming big business, with podcasters publishing everything from entertainment news to editorial opinions and interviews. With the growth of mobile smartphone technology, more people than ever before are able to download and enjoy spoken-word programs through services such as iTunes and Spotify. Because competition is steadily growing fierce, your podcast needs an edge if it’s going to stand out from the crowd. That’s exactly what transcribing your content for your subscribers provides.
Placement in search rankings is crucial to the success of your podcast. If people can’t find you near the top of a search, you might as well not exist. Unfortunately, none of the search engines currently in use is able to scan through audio files to find the keywords and relevant content to connect you to potential listeners. However, they can easily search through your transcription. By posting an exact copy of your program in text form, you make it much more likely that search engines will connect you with the people who are most likely to engage with your content.
Once a potential audience member has found your show, your podcast transcript encourages him to stay and subscribe. Many people like to have a written transcription of the content they’re listening to. Providing an accurate copy of what you and your guests have said helps your audience members follow along. If a listener gets distracted for a moment, or if the feed is briefly interrupted, the written record of what was said during the interruption helps him get back up to speed without backtracking. This is especially useful for long podcasts, which can be difficult to skip around in, and for technical content where clarity is crucial.
Publishing a podcast transcript has another benefit: It helps your audience promote your content. Much of a podcast’s success is generated by enthusiastic listeners sharing content with friends and colleagues. Your podcast, like a chain email or a funny cat meme, can spread virally without any extra effort on your part. The average listener, however, isn’t able to easily copy and spread audio content. By adding a clear, accurate transcription to your stream, you encourage fans to quote you on Internet forums, email circulars and even in print. This expands the reach of your podcast and helps draw in a much larger audience than you could attract through more conventional channels.
Adding a written copy of your words to your content stream is a smart way to build and keep an audience. A good podcast transcript is easy for search engines to find and connect with the interested public, and it helps members of that public follow along with what you’re saying. Finally, a freely available transcript makes quoting your content easy, helping to passively spread the word about your show.
Ready to boost the reach of your podcast with transcribed audio files?