Podcasts come in all shapes and sizes, but they all share the ability to give customers information on demand. Followers can listen when, where and to what they want and on whatever type of device they choose. As a podcaster, you have an ongoing relationship with an audience that is empowered to listen in their cars or on the treadmill or while doing other things. Podcasting is a great way to inexpensively and intimately reach an engaged audience.
One way to expand the reach of your message is through podcast transcription. Offering your audience the option of downloading or ordering transcriptions of your podcast creates added value in a number of ways.
The first benefit to transcribing your podcast is search engine optimization. Most search engines can’t see audio content, so you will boost your search rankings by giving engines something to grab besides what you’ve included in descriptions or tags. Your valuable content won’t be overlooked and you’ll increase traffic to your site. Searchability is a huge consideration for podcasters, and transcription is an obvious answer.
Podcast transcription can also boost your audience; while many people will undoubtedly listen to your podcast, you may be missing the opportunity to reach those who simply prefer to read. Transcriptions also allow people who are hearing-impaired to access your content, and written words can be easier to translate for people who speak other languages.
Transcriptions also provide your loyal listeners additional options. The ability to read your words of wisdom or humorous commentary could come in handy if one is at work or in line at the supermarket; in other cases, your listeners may resort to reading if they have little ones asleep in the next room. Still others may want to skim the content for highlights without absorbing the entire program. Providing your audience members a written account of what you’ve said gives them more options and can help your podcast stand out from the others.
Finally, podcast transcription increases the value of your work. It gives your viewpoints an additional air of professionalism and allows you to expand upon your ideas with clickable links to further reading, websites you mention in the podcast or other related content. You also gain the ability to repurpose your content in ways that will reach different markets; for example, you can repackage your transcript into an article, blog post or e-book, or you may decide to come back later and update your content into something fresh or spin it off in a new direction.
If you’re looking for ways to help your podcast take off in new directions, podcast transcription provides a wealth of benefits. And the best part is that you don’t have to do it all yourself. An online transcription service can make increasing your success easy and affordable.